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The market for edible oils is expanding. Coconut is one of the most popular types of oil along with vegetable, rapeseed, sunflower and olive oil.
Vegetable/rapeseed and olive oils are bought by about four in ten people, while a third buy sunflower oils. Demand for coconut oil has grown rapidly in recent years, although it is still only purchased by 7% of consumers. 2017/18 saw demand dip slightly, although only time will tell if this is a trend.