We score products on the table out of 100.
The higher the score, the more ethical the product.
The scores represent a brand's performance across key ethical areas, helping you understand how it aligns with your values.
Scores are based on detailed research into areas like environmental impact, workers' rights, and animal welfare.
The scores use a simple traffic light system to give you a rough guide to a company's performance.
- Red is for scores of 0 - 25. The companies which own these products need to do much more to improve their ethics, and we suggest you avoid buying from them where possible.
- Amber is for scores of 25 - 59. The companies which own these products are doing some positive work but could do more.
- Green is for scores of 60+. We generally consider these to be products owned by ethical companies that are worth supporting.
We update scores based on our production cycle, usually every 2 to 3 years.