Finding ethical, natural and eco friendly deodorants, with ratings for 54 brands.
In this guide we rate deodorant brands on their ethical and environmental policies and practices, with recommended buys and what to avoid.
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Ethical Consumer
Join thousands of others and become an ethical consumer today.
Join thousands of others and become an ethical consumer today.
Learn how to use your spending power to help change the world for the better.
We are an independent, not-for-profit, multi-stakeholder co-operative with open membership.
We are an independent, not-for-profit, multi-stakeholder co-operative with open membership, based in Manchester. Fair Tax Mark and Living Wage Foundation accredited.
We provide you with the tools and information to make effective ethical choices.
When we started rating companies in 1989, no one else was doing this. We still think independent, subscriber-funded research is the only way to do it without conflicts of interest.
Jane Turner, Co-founder.
Includes guides to: deodorant, makeup, vitamins & supplements, nappies
The latest magazine includes guides to:
- Deodorant
- Makeup
- Vitamins & Supplements
- Nappies
Plus:
- score tables rating and comparing the brands
- Best Buy recommendations
- should I buy 'natural' cosmetics?
- cosmetics companies rated on use of 'harmful ingredients'
- have your cosmetics been tested on animals?
- mica and the problem with sparkle
- shade inclusivity of makeup
- animal ingredients in vitamins
- do we need supplements?
- are eco disposable nappies better than conventional?
- Israel-Palestine rating for all companies in the guides
Feature
- The importance of culture in business model redesign
Issue 222 (Sept/Oct 2026) now in print and online.
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- Finding ethical vitamins and supplements. Ethical and environmental ratings for 28 brands, with recommended buys and brands to avoid. In this guide we explore the issues around vitamins, minerals and supplements and compare the major brand names with smaller companies to find the most eco-friendly and sustainable.Read more
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Finding an ethical AI. Ethical and environmental rankings of 12 chatbots and generative AI large language models, with recommended buys and what to avoid. With a huge surge in use of AI chatbots and generative AI large language models (LLMs), we ask the important question of if there are any ethical AI tools available.
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Choosing an ethical bank account is one of the simplest and most powerful things you can do. This guide rates 28 UK current accounts based on their ethical and environmental impact, revealing recommended options and those to avoid.
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Finding ethical and eco-friendly toilet paper. Ethical and sustainability ratings for 23 toilet paper brands, with recommended buys and what to avoid. In this guide we look at the issues in the toilet tissue market. We discuss whether bamboo toilet paper is more eco-friendly than virgin paper, and how they compare with toilet paper made from 100% post consumer waste material.
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Finding an ethical mobile phone. Ethical and environmental rankings of 21 mobile phones with recommended buys and what to avoid. In this guide we look at the ethics of tech companies, from Apple and Samsung to smaller brands doing things differently in the mobile phone industry.
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Finding an ethical and sustainable coffee shop. We rank the ethical and environmental record of 16 coffee shop chains. We look at big names like Costa and Starbucks to see if they are worthy of your custom. And if you are able to choose where you go, which is best?
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If you are looking to reduce your use of Amazon, we've got your covered. We share our favourite ethical alternatives to Amazon – including the most ethical and eco-friendly places to shop.
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Find the main Israel boycott targets, boycotting strategically, ethical brands you can support instead, plus an introduction to the Palestinian Boycott, Divestment and Sanctions (BDS) movement.
Read more about Palestine and Israel boycotts and campaigns
A comprehensive list of current consumer boycott calls from campaigning groups around the world. Boycotts exert economic pressure on some of the biggest companies to change their practices.
Read more about Boycotts List
Find natural, organic, vegan and cruelty free shampoos. Ethical and sustainability ratings for 75 brands of shampoo. In this guide to ethical shampoo we take a look at the ethics of shampoo companies, from major brands like Head & Shoulders and L'Oréal, to smaller eco brands, along with high street brands like Boots and Superdrug. We give our recommended buys and what to avoid.
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Finding an ethical and environmental car. Ratings for 43 brands of electric cars. With recommended buys and what to avoid. We look at how environmentally-friendly electric cars are, and discuss why hybrids are in the doghouse.
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Looking for the most ethical bookshop? Our guide rates and ranks 27 top UK bookshops, providing Best Buys, recommended brands, and which to avoid. Find your next great read while supporting ethical businesses.
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Sign up now to our weekly e-newsletter and receive a free digital issue of our wonderful magazine.
Read more about Get your free digital copy of Ethical Consumer magazine
Ethical Consumer launches a bold manifesto, for a world where businesses serve people and nature first, not their profits. Rob Harrison reports on the next steps for Ethical Consumer's Challenging Corporate Power campaign, and explains how you can help build an exciting new manifesto for a better world.
Read more about A manifesto to challenge corporate power
Our conference connects people, ethical businesses, and campaign groups to explore our collective power and the change we can ignite in our communities. We ask the big questions facing society and discuss possible solutions and answers that prioritise people and planet over profit.
Read more about Ethical Consumer Conference