Finding an ethical AI. Ethical and environmental rankings of 12 chatbots and generative AI large language models, with recommended buys and what to avoid.
With a huge surge in use of AI chatbots and generative AI large language models (LLMs), we ask the important question of if there are any ethical AI tools available.
This guide rates 12 AI chatbots and LLMs, including ChatGPT, Claude, Deepseek and Copilot.
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Ethical Consumer
Join thousands of others and become an ethical consumer today.
Join thousands of others and become an ethical consumer today.
Learn how to use your spending power to help change the world for the better.
We are an independent, not-for-profit, multi-stakeholder co-operative with open membership.
At the heart of the ethical consumer movement, since 1989.
We are an independent, not-for-profit, multi-stakeholder co-operative with open membership, based in Manchester.
We provide all the tools and resources you need to make choices at the checkout simple, informed and effective.
Includes guides to: AI tools, social media platforms, web browsers, search engines
The latest magazine includes guides to:
- AI tools
- Social media platforms
- Web browsers
- Search engines
Plus:
- score tables rating and comparing the brands
- Best Buy recommendations
- AI and the rise of Big Tech
- digital privacy and military links ratings for all companies
- the impact of AI on workers
- the climate and energy impact of data centres
- social media misinformation and disinformation
- what are the alternatives to Google for searching and web browsers?
- Israel-Palestine rating for all companies in the guides
Features
- which are the ethical alternatives to Big Tech?
- how Big Tech and Big Military are inextricably linked
- who's campaigning against Big Tech?
Issue 221 (July/Aug 2026) now in print and online.
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- Finding an ethical and environmental social media platform. Ratings for 21 different social media platforms and messaging tools, with recommended brands and what to avoid. We look at issues such as data privacy and tax avoidance.Read more
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