Naturewatch Foundation has a long-standing boycott of L'Oréal due to its stance on animal testing.
In September 2024 campaign manager for animal experiments at Naturewatch, Natalie Harney, said in an email to Ethical Consumer:
We’re pleased to see that L’Oreal’s animal testing policy has improved and that it will no longer test ingredients on animals in any circumstances. However, L’Oreal’s policy does acknowledge that its products could still be subject to animal testing by health authorities in China. In this day and age, we believe no cosmetic company should accept animal testing as a trade-off for market access. For this reason, our boycott of L’Oreal remains in place.
Naturewatch Foundation has organised protests and other actions against L'Oréal.