Ethical Consumer
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Advertising

Our highly targeted readership represents some of the most ethically engaged consumers in the country.

It's an audience that companies with an ethically-focussed marketing campaign should be talking to.

Launched in 1989, Ethical Consumer is the UK’s leading environmental and ethical consumer magazine and is published bi-monthly six times a year.

In each issue Ethical Consumer examines the ethical and environmental record of the companies behind everyday products and services from bread to banks.

  • Our circulation is now over 15,000, 95% of which are subscribers.
  • 67% of subscribers are over 45
  • 75% of subscribers earn more than the national average
  • 24% earn more than £50k pa
  • Over 90 per cent of readers are ABs who spend their higher-than-average disposable income in accordance with their environmental beliefs.

Magazine Display Advertising

The following prices apply to camera-ready artwork and are shown exclusive of VAT

All sizes are given as width x height

 

 Safe area Size (mm) Colour Full Price

Outside Back Cover

Full page

 185 x 277* £2,295
     
Inside Front / Back Cover    
Full Page 185 x 277* £1,645
Half Page (vertical) 91 x 277 £1,195
Half Page (horizontal) 185 x 137 £1,195
     
Inside Pages    
Full page 185 x 277* £1,425
Half page (vertical) 91 x 277 £795
Half page (horizontal) 185 x 137 £795
Quarter page 91 x 137 £445

*Full page bleed size (3mm bleed) - 216mm x 303mm

Page trim size - A4 (210mm x 297mm)


Format

Files as pdf, jpeg, tiff or eps, resolution at least 300 dpi

ad sizes

About the Advertisers

Within each issue of the EC is a small column entitled 'About the Advertisers'. This section draws readers attention to the name of the report in which each advertiser's product was last featured (where appropriate) and gives the issue number of the magazine. All advertisers are checked against our ethical criteria.

Discounts

Series - a discount of 10% applies for three consecutive ads, 15% for four or more.

Inserts

We can take 9,500 inserts. Inserts cost £100 (+ VAT) per 1,000 for A4 (or folded variations) as long as the insert weighs less than 10g. Please contact us for prices for other sizes or weights.

Digital Advertising

The Ethical Consumer website is currently attracting over 150,000 unique visitors each month.

We can offer two digital advertising options:

1) Website Advertising

We take a maximum of ten adverts at any one time which all appear in the right-hand side of selected high traffic pages. We place the adverts with theme specific content for better click through rates. Ads are rotated to give equal placement within the allotted space.

Formats

Banner adverts of 300px by 250px, as .jpg

Please note that we can only accept static modules. We will also require a linking URL.

Rates

Discounts are available for booking a series of ads.

Four weeks of online advertising costs £495 + VAT.


2) Newsletter advertising

We run one advert in our weekly e-newsletter which goes out to over 30k active supporters.
There is a sample newsletter and advert (which appears at the end of the newsletter) available online to view.

Format

Newsletter ads of 550px by 550px as .jpeg

Rates

One newsletter advert costs £495 + VAT

We are happy to offer discounts on packages of print and digital ads.

What our advertisers say about us

"Charity clients are our specialisation so it’s essential that we have titles like Ethical Consumer who understand the charity marketplace. Consequently Ethical Consumer is a key part of my business".

Josie Austin, Inner Space Media

"We've advertised in Ethical Consumer for many years because it has an unsullied reputation as a champion of ethical values. And because it’s trusted by its readership we've found our advertising to be more effective".

Henry Richardson, The Phone Co-op

"With limited budgets, it’s important that the advertising we do is targeted, effective and good value for money which is what Ethical Consumer delivers. For us advertising in Ethical Consumer has been one of the most effective channels for reaching people who are passionate about sustainability".

Will Ferguson, Triodos Bank

Contact

To discuss advertising options please contact our Advertising Manager Simon Birch either by email: birch@ethicalconsumer.org or by calling him directly: 07969 086136.

Also in this section

We always check the ethics of our advertisers