Rating 41 brands of outdoor clothing and gear for their ethics and sustainability. We look at the environmental impact of synthetic materials and toxic chemicals, animal rights and workers' rights.
Read more
Ethical Consumer: Tell us about Opticron
Opticron: Founded in 1970, Opticron is a UK-based family firm with over fifty years’ experience in consumer optics. In that time we have met and hopefully exceeded the demands of tens of thousands of people looking for a high-quality affordable binocular, fieldscope or accessory to help them pursue their pastime, hobby or obsession.
Irrespective of age, budget or experience we aim to provide you with the best possible mix of quality, choice, value and service.
Do you see a growing demand for optics?
The optics market is quite mature but we are finding that more and more of our existing and potential new customers are taking into account issues like sustainability when making a choice of supplier.
We are trying to nurture the next generation of wildlife watchers and that younger demographic certainly seems to be more and more aware of the need to make ethical choices.
Have you ever had to make a business decision that challenged your ethical standpoint?
Almost every time we decide to try to expand into a new territory, the sales channels that are likely to deliver the highest revenue are typically associated with the hunting market. That means we have to be aware that whilst we are in business to make a profit, our ethical position and our product range will not enable us to be the biggest supplier in every country.
