Lush’s first UK naked store
In January, Lush opened its first ‘Naked’ store in the UK, which has no plastic packaging at all. Products include solid shampoo, conditioner, shower gel and moisturiser bars. The new store is at 10 Market Street in Manchester.
Inspired by the perpetual public concern over plastic pollution, the cosmetics brand first opened ‘Naked’ stores in Milan and Berlin in 2018.
Customers will be able to scan products on their smartphones directly from the shelves using an app called ‘Lush Lens’.
This will allow them to take a closer look at the ingredient information without the need for plastic labelling on the back of cosmetic items.